There is great potential to expand TrueYou with additional categories and products and I’m excited to see how we continue to grow and innovate this brand to reach even more women,” Leite told NutraIngredients-USA. “We saw a meaningful white space in the market to provide wellness solutions for a traditionally underserved customer with unique needs, such as estrogen and menopause support. We’ve created a brand that women can trust for industry-leading quality and expertise in every stage of their evolving lives. TrueYou addresses these varying needs with premium formulas crafted for each chapter of life, from post-grad to post-menopause." Sharon Leite, CEO of The Vitamin Shoppe, said TrueYou is one of the most significant brand launches in The Vitamin Shoppe's 45-year history, adding "A woman's nutritional support needs evolve in truly unique ways due to changes in hormones and health habits, family and career responsibilities, and many other lifestyle factors – which is something I genuinely understand from personal experience. Women's bodies have different nutritional needs to support the physical and emotional changes throughout her lifecycle, and the Vitamin Shoppe now has premium wellness formulas aimed at supporting those unique life cycles with a range of 14 supplements to enhance physical, mental, and emotional health. The gut-brain axis: Psychobiotic opportunity in 25 countries.Uncovering white spaces – Probiotics for a smooth menopause transition. ![]() ![]() Uncovering White Spaces – Probiotics for Pets.POSTbiotics – New Tools in Microbiome Modulation.After the pandemic: Business lessons and insights from 25 probiotic supplement e-markets.
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